Customer engagement goes beyond the sales journey; About how a brand or business interacts with its customers — before sales, during, and with post-sales — to increase brand loyalty and awareness. A well-planned and skillfully executed customer engagement strategy maximizes customer satisfaction, loyalty, and advocacy.
Customer engagement places a high priority on brands.
Businesses no longer rely solely on price or marketing to achieve customer loyalty, they need to build a personalized customer experience that reflects the uniqueness of their brand.
The senior vice president for Google Ads said, “It’s never been so hard to please customers and marketers have never had so many opportunities to please them.” The Digital Trends survey conducted by Adobe revealed that companies should focus on improving the customer experience.
According to the survey, companies committed to customer engagement outperform their competitors. Optimizing the customer experience was considered to be the most exciting opportunity by the companies participating in the survey.
With the importance of customer engagement strategy, the next question is:
Which is the most effective channel for customer engagement?
Customers want to be heard and expect real-time responses to their questions. According to Genesis State of Customer Experience research, 64% of millennial's value personalization and experience of experience based on their historical data.
Research has revealed that the expectations of the older generation are completely different than those of the millennial customer. Baby boomers (45%) value privacy more than personalization. Businesses that operate on their customer engagement strategies need to keep in mind the expectations of different groups.
AI-based customer engagement strategy
The State of the Connected Consumer Report, published by Salesforce, reveals that 75% of companies expect companies to use new technologies to create better experiences.
The report states that 62% of users are ready to use AI (Artificial Intelligence) to improve customer experience. These figures reiterate the ance image of the use of artificial intelligence technology in improving customer engagement. Companies looking to provide a personalized customer experience can avail of AI technology.
The key to a strong customer experience lies in data-based relationship management built on data analytics and Artificial Intelligence technology.
AI technology helps to create a robust customer engagement strategy based on data integration, real-time insight distribution, and business context.
Here are some of AI’s applications in improving customer experience: How Artificial Intelligence Drive Customer Loyalty?
Virtual Assistants: AI chatbots, AI-based holograms, and AI janitor services are just some of the ways in which AI technology can be used for effective customer engagement.
AI chatbots are AI-based communication agents used by many businesses to engage customers. AI chatbots can provide users with instant personalized responses around the clock. Intelligent holograms can communicate with users and collect valuable user analytics. With AI-based holograms, it is possible to deliver marketing messages or provide customer support — regardless of location and time.
Predictive personalization: Artificial intelligence technology can be used by businesses to create experiences that connect seamlessly with everyday life. Intelligent Prediction and Personalization Consumers feel that every product or brand experience is created specifically for them.
AI-enabled Customer Analytics: AI-enabled Customer Analytics is capable of splitting large and complex data fields and capturing highly relevant business insights. AI-powered analyzes contain highly accurate predictions of future behaviors.
AI holograms for better customer engagement
Holograms powered by Artificial Intelligence and Augmented Reality can provide Next-Gen AI Commander services to a wide variety of businesses, as they are capable of providing personalized service and real-time support in multiple locations simultaneously.
Smart auxiliary technology such as AI holograms enhances customer-brand interaction. Intelligent holograms can be used for a variety of applications — from cars to home assistant devices — for a new and unique customer experience.
Brings personalization in hologram based customer engagement services through AI Data Analytics. Other applications of AI-based holograms include car dashboard assistants, gaming assistants, automotive assistants, and speech assistants.
Realistic and personalized customer engagement with AI holograms
Depending on the unlimited potential of Artificial Intelligence technology, businesses can personalize and improve their customer engagement strategies by leveraging AI.
AI Concierge services have already made a big splash in the field of customer engagement. By weaving data analytics into customer engagement, AI Clerk Services can provide favorable customer experiences that help enhance reliability and satisfaction.
AI-based holograms can create an interactive and personalized customer experience that helps build your brand presence on a large scale.
Some areas where intelligent holograms can be used for better customer engagement are way finding, janitor services, and check-in services. Advanced technologies such as natural language processing greatly enhance the effectiveness of customer engagement using AI holograms.
USM AI believes in the unlimited potential of AI technology. They have come up with a number of AI-based solutions that can be used for applications such as holograms, janitor services, wayfinding in malls, events and conferences, and hospitality services.
If you want to take your business forward with AI technology, we have some interesting ideas for you. Reach out at our website.